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Author: Bill Ramey
August 12, 2009

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CAST: Jeremy Piven, Ving Rhames, Ed Helms, James Brolin, et al.
DIRECTED BY: Neal Brennan
WRITTEN BY: Andy Stock & Rick Stempson
RELEASE DATE: August 14, 2009
OFFICIAL SITE: LIVEHARDSELLHARD.COM

If you like crude, immature, and offensive humor, then THE GOODS: LIVE HARD, SELL HARD is the movie for you.

If you don’t, well, consider yourself forewarned.

THE GOODS is the story of Don Ready (Jeremy Piven), mercenary car salesman. Don and his amoral, but super sales crew -- Jibby, Babs, and Brent (Ving Rhames, Kathryn Hahn, and David Koechner respectively) -- are hired by Temecula, California car dealer Ben Selleck (James Brolin) to lead a three day “4th of July Sale” on the lot and save his business from bankruptcy.

That my friends -- combined with tons of raunchy “shock comedy” -- is the nuts and bolts of this movie.

Was I offended? No. Did I find it funny? Sure...occasionally. The things I laughed at genuinely deserved that response. Other times, it got that uncomfortable, “Did they really do/say that?” sort of laugh.

The problem for me is that there was more of the latter than the former. It was like the filmmakers couldn’t come up with some witty, original joke, so they simply had one of the characters say or do something totally outrageous.

Again.

And again.

And AGAIN!

In THE GOODS, the proverbial dead horse is certainly beat to death.


David Koechner, Kathryn Hahn, Jeremy Piven, and Ving Rhames of THE GOODS

That's a little suprising since it was produced by Will Ferrell and directed by THE CHAPPELLE SHOW co-creator (as well as various others associated with these two), it’s not like this particular film is devoid of talent behind the camera.

Now THE GOODS does have some positives. It’s runtime (less than 90 minutes) sorta helps prevent those overdone gags from being totally burnt to a crisp. Also, there is some truly laugh-out-loud stuff in this movie -- such as Will Ferrell’s cameo, the “man band” known as Big Ups, and Bab’s sexual obsession with Ben’s son, Peter Selleck (Rob Riggle).

Of course, every once in a while, a blind squirrel finds a nut.

What I think will happen here with THE GOODS is that it’ll draw in fans of Will Farrell, ENTOURAGE, and THE HANGOVER, who will laugh and enjoy it while at the theater. But when asked about it later by friends, they’ll say, “It’s OK, I guess. I’d wait for the DVD.”

After much deliberation over this flick – well, almost 24 hours – I've got to admit that I find myself in that same boat. So...

It’s hard for me to give THE GOODS a overall positive review. Too much “Too Much” and not enough of quality comedic, ahem, "goods," leaves much to be desired.

GRADE: C-

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