BATMAN ON FILM, 'The Dark Knight Fansite!' Est. 1998.

The Joker Viral Campagin Continues?
Posted by: Jett
Wednesday, January 30, 2008

7:39 AM: It looks as if the viral campaign for THE DARK KNIGHT revolving around The Joker may continue. Our friend “Vlkers54” -- the guy who received the “Chicago Joker Cake” -- emailed BOF overnight with the following:

“'Chicago Joker Phone Guy' here. Just got a text at 10:49 PM (CST) on The Joker cake phone that said that $30 was added to my account and the phone is now good until 3/29/2008.

After looking at the account information once the phone was initially received back in December, I found that the phone was set to expire tomorrow (1/30), leading us Bat-Fans to believe that the viral campaign (at least with the phones) was going to end. With the addition of the extra minutes, this means that the viral campaign lives on despite the untimely death of Heath Ledger (may he rest in peace). I have looked on message boards and several of the other cities have also confirmed that their phones have received extensions until the end of March as well.

[If this is indeed the case], I applaud Warner Bros. for continuing the marketing campaign and not letting the fans down or suppressing Heath's extraordinary performance. We all have the greatest respect for Mr. Ledger and I believe we all know how to separate the Joker character from Heath. Heath's performance should be celebrated and shown to the world and I believe that is exactly what Mr. Nolan and WB plan to do.

I cannot wait for the next viral to start and I will keep you updated as always.”

This is good news. Based on the email I've received from Bat-Fans across the globe, they want The Joker marketing to continue and feel it's a honorable tribute to Heath -- myself included.

Stay tuned.

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