MOS - Cinemacon '13
Author: Sean Gerber (Follow: @MODERNMYTHMEDIA)
April 16, 2013

EDITOR'S NOTE: Make sure you head over to MMM and check out Sean and Josh's podcast from Cinemacon '13 in Las Vegas. CLICK HERE TO LISTEN.)

A packed house was ready and waiting for Warner Bros.’ presentation at CinemaCon in Las Vegas, Nevada. Warner Bros. Pictures Group President Jeff Robinov was on hand to introduce the studio’s upcoming slate of films for 2013, but there was one film in particular the audience was waiting to see. We had to watch an extended look at The Great Gatsby first, but then it was on to Man of Steel.

There’s no need for me to go into a long, detailed description of what was shown like I did for The Dark Knight Rises a year ago. We were shown the same trailer for Man of Steel that you have probably already watched about 50 times by now [See below - "Jett"]. The advantage of being at CinemaCon, though, was being able to watch the trailer on the big screen with booming, and I mean BOOMING, Dolby Atmos sound.

The energy in the room was electric, as the crowd was collectively blown away by the heart-wrenching emotion and massive action on a scale that is nothing short of epic. Superman will finally punch something in a movie again while retaining the heart and symbolism of hope that make the character so great and enduring. Warner Bros. appears to have finally found the key to cinematically adapting Superman for the modern age.

The studio is obviously very confident in the film, bringing director Zack Snyder along to introduce the trailer while producers -- and friends of BOF’s Jett -- Emma Thomas and Christopher Nolan (affectionately known to Bill as "C-Nol") sat in the crowd for support. Nolan is not directing this picture, nor was he there to pitch Interstellar. He was there in support of a film he obviously believes in. Now the world believes, too.

Man of Steel was easily the highlight of the show, but not all the excitement Warner Bros. has to offer in its 2013 slate. The Great Gatsby looked much better in Tuesday’s extended look than in previous trailers. Prisoners, starring Hugh Jackman, Terrence Howard, and Jake Gyllenhaal, looks to be a highly emotional drama with a very strong performance by Jackman that could score him another Oscar nomination later on down the road.

Guillermo Del Toro has a gigantic blockbuster on his hands in Pacific Rim. It may not promise much in terms deep, introspective characterization, but its large-scale action will leave few moviegoers disappointed this July. Del Toro said it was the movie made for his 12-year-old self when, “You saw and giant robot, and had a good day.”

Warner Bros. had a very good day on Tuesday. June 14th will be even better.


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