Move BATMAN VS. SUPERMAN to the Money Spot! Author: Bill "Jett" Ramey (@BATMANONFILM)
April 9. 2014
UPDATE (4/11/14): Only a couple of days after I posted this letter/op-ed, Warner Bros. announced that Guy Ritchie's new King Arthur film would be released on 7/22/16. After looking at the 2016 released schedule, the only potential release dates I see that would be a good match for BvS are June 3rd or 24th. Another option would be to move it to April of 2016, but I'm not keen on a Spring release for such a big film -- especially one starring Batman. Of course, Marvel could decide to move CAPTAIN AMERICA 3 to April -- the same month as THE WINTER SOLDIER was released. If so, all of this becomes a moot point. I still believe one of them -- WB or Marvel -- is going to blink first and change the date. This will be interesting. _ Bill "Jett" Ramey
Dear Warner Bros. Pictures,
It’s your old friend Jett (or Bill, as many of you all know me as) here from BOF. I have a suggestion for y’all that I hope you will consider when it comes to your (our?) upcoming untitled Batman/Superman film.
Right now, you all have it penciled in for a May 6, 2016 release date. That’s cool and everything, but I’ve never been totally down with that decision. Ever since BATMAN was released in 1989, Warner Bros. comic book films have traditionally been released in late June or July. Even BATMAN VS. SUPERMAN – or whatever you all end up cal
ling it – was originally scheduled for a July bow before it was pushed back.
Furthermore, it seems to me that y’all have been especially successful of late releasing superhero films in July -- THE DARK KNIGHT and THE DARK KNIGHT RISES immediately come to mind. Heck, three installments of the HARRY POTTER series – not superhero films, but tent pole flicks nonetheless – join the two aforementioned Batman films on the list of the top 10 July film releases of all time. So if my math is correct, five of the top ten July film releases are Warner Bros. productions.
So what’s the deal with breaking tradition and going with a May release for BvS?
After doing some research, it looks like the date of July 22, 2016 is wide open. Remember, the end of the third week in July has been quite good to y’all recently (THE DARK KNIGHT, THE DARK KNIGHT RISES), so why not jump on it?
Yes, I’m well aware that Marvel has recently announced that they will be releasing the third CAPTAIN AMERICA film on that same day in May of ’16. But truth be told, Marvel did kind of claim that date first with an “Untitled Marvel Film Project”. I’m not a businessman or anything, but it seems to me, Warner Bros., that you all would make more money opening weekend – and eventually overall – with BvS opening on a weekend without going against another studio’s major release.
Look, it’s not like I believe that CAP3 outdo BvS if they were to go head-to-head against each other by opening the same weekend. In fact, I’d go as far as to say that the first live-action film featuring Batman and Superman would blow anything out of the water. But, wouldn’t this possibly put a dent into the box office of both films? To me, the better ALL comic book films do – be it DC, Marvel, Image, whomever – the better it is for the entire genre. And when you all have that July 22, 2016 date wide open, why not make the move?
Yes, fanboys will display their typical, ahem, “displeasure” over another BvS release date change. They’ll claim that pushing the film back another two and a half months will make the project look “bad.” However, the real reason for their unhappiness is that they want to see the film sooner rather than later. Understandable; but these peeps are coming from a flawed and over-emotional POV. So, while a small, but LOUD segment, of fandom will pitch an online fit over such a decision, they’re still going to see it many, Many, MANY times.
And you can bet the ranch on it too, Warner Bros., that some of my online press brethren will proclaim such a move a red flag that BvS is a “troubled project.” To that I say, “who cares?!” Quite frankly, most articles with that sort of proclamation will be written with an agenda of website “hit bait” anyway. They know that fanboys will trip, so why not cater to their online rage?
But, all that really matters here is what the mainstream audience thinks, right? And when it comes to the mainstream – which will make up well over 90% of this film’s audience – I bet most of ‘em couldn’t tell you BvS’s current (or original) release date if asked to save their lives!
Well my Burbank friends, that’s it I guess. I’m just offering y’all my unsolicited two cents since we’ve been cool and all for a while now. I know that you folks are going to do what y’all want to do regardless of what I say. And hell, I’ll certainly have my butt in a theater seat to watch BvS whether it’s on May 6th or July 22nd of 2016. But I still think y’all should go back to your money spot at the end of the third week of July…I’m just sayin’.
A life-long Batman fan, Bill "Jett" Ramey
is the founder of BATMAN-ON-FILM.COM.
He likes Elvis, The University of Texas,
Dallas Cowboys Football, and of course...
He resides in the GREAT state of TEXAS with his lovely wife, three kids, and two Boston Terriers.