"Jett's Take on the Title, Subtitle & Logo Posted by: Bill "Jett" Ramey (Follow @BATMANONFILM)
May 24, 2014
So, Warner Bros. finally dropped the title of the film we’ve all been referring to as “Batman vs. Superman” since last July. And the official title is…
And here are my thoughts about it, “scattershot” style…
* I’m very happy that they kept the main title of “Batman vs. Superman.” Of course, they are using “v” for versus as opposed to “vs.” At first, that seemed a bit odd to me as “v” for versus is most commonly used in legal documentation. I don’t think the use of “v” is to allude to philosophical differences between The Dark Knight and The Man of Steel. Naturally, fans are going to come up with all sorts of theories about the true meaning of “v.” However, I believe the answer is really as simple as this: They went with a discreet, lowercase “v” because all they really want people to see is “BATMAN” and “SUPERMAN.”
* If this is truly a sequel to MAN OF STEEL, why is Batman getting top billing? I believe the answer to this question is twofold.
Firstly, since this is a Superman film, Superman and his world are the “home team.” So going with the sports analogy here, the home team is always second when describing a matchup. For example, if the Dallas Cowboys were playing the Philadelphia Eagles at the Linc, it would be written as “Dallas vs. Philadelphia” (or Dallas @ Philadelphia). Batman's coming after Superman -- the former is the plaintiff, the aggressor, the antagonist. You get my drift here?
Secondly, Batman is Warner Bros. moneymaker and they are certainly shakin’ it. In other words, Batman is first in the title because the character is, without a doubt, the most popular comic book superhero amongst the mainstream audience, period. So marketing-wise, Batman getting top billing – or being listed first, actually – is a smart move that makes total sense.
Ben Affleck as The Batman in BATMAN v SUPERMAN (Warner Bros.)
* I’m not a fan of subtitles for films. I’m very happy that none of the previous Batman films were titled “Batman: Something Or Another Relating To The Plot.” So I’ve got to be honest and say I’m not too hip on the use of “Dawn of Justice” – and it’s not simply based on aesthetics or that I don’t like how it sounds. Here’s the deal…
The use of “Dawn of Justice” makes it seem like BATMAN v SUPERMAN is nothing more than a two and a half hour commercial for a Justice League film. While the assumption might not ultimately end up being true, the concern is very legitimate.
I want BATMAN v SUPERMAN to be its own thing with a beginning, middle and end. I don’t want it to be filled with DCU Easter Eggs, winks and nods, and unresolved plotlines (AKA “cliffhangers”). Quite frankly, this is the sort of stuff that I didn’t like about many of the Marvel Cinematic Universe films. IRON MAN 2 and the recently released CAPTAIN AMERICA: THE WINTER SOLDER are prime examples of this ploy. Hell, even THE AMAZING SPIDER-MAN 2 – though a Marvel property, is not part of the MCU – uses this strategy in order to set up a cinematic “Spideyverse.” If this is indeed the case when it comes to BvS, then you might as well have Ben Affleck, Henry Cavill, Gal Gadot and the rest of the cast walk around on the big screen for 150 minutes (give or take) holding banners declaring “Hey, we’re setting up a Justice League film!”
The official logo for BATMAN v SUPERMAN (Warner Bros.)
* Now the logo I LOVE! Really, did anyone think it would be anything else? Also, what's up with the broken/chipped part of the logo on the right lower side? A hint that the two aren't going to get along and might resort to fisticuffs?
* Finally, even though I don’t like subtitles, I’m SO glad they went with “Dawn of Justice” over “World’s Finest” – though I don’t think the latter was ever in consideration. Frankly, I never got why some fans wanted – and in some cases – were demanding that the film be titled or subtitled “World’s Finest.” Here’s the deal: NO ONE BUT COMIC BOOK FANS EVEN REALIZES “WORLD’S FINEST” RELATES TO BATMAN AND SUPERMAN! In fact, “World’s Finest” was simply the title of a comic book and not any sort of reference to the two characters – solo or as a team. Although I have issues with the use of “Dawn of Justice” (see above), at least it has something to do with the film’s storyline. “World’s Finest?” Not at all.
So there you go BOF readers, my initial thoughts on the title. What do you think about it? Sound off in the comments section below!